Cash management strategies have never been more important to a well-constructed portfolio than they are today.

Volatility in the stock and bond markets has created the need for a portfolio stabilizer. This need is even more acute for investors at the front edge of the demographic wave of retiring Baby Boomers, whose needs are shifting from the long-term accumulation of capital to the preservation of capital for retirement and other objectives. Todays investors are focused on how their cash is being employed and if it is working as hard as it canwhether that means bank-like insurance, higher yields than bank accounts or even tax-advantaged options that seek to minimize state taxes.

Through Pershings Cash Management Choice Program, you can provide your clients and investment professionals with the ability to better address cash management needs by enabling idle cash to earn additional interest. The options available through Pershing allow you to offer your clients the choices that best suit their needs and risk tolerances.