Rudolph Bayer is Head of Enterprise Business Development for Pershing Managed Account Solutions, a Service of Pershing, a BNY Mellon company. Mr. Bayer oversees the sale of enterprise solutions for managed account services, including unified managed accounts, separately managed accounts, mutual fund and exchange-traded fund wrap accounts and money manager outsourcing solutions. Additionally, Mr. Bayer is Head of Advisory Sales for Pershing Managed Account Solutions. He oversees the regional directors who support the distribution of product throughout our client base. Mr. Bayer formerly was senior vice president of business development for PNC Managed Investments prior to the firm’s acquisition by BNY Mellon in July 2010. Previously, he was responsible for global product strategy and development for PNC Managed Investments.

Mr. Bayer joined the PNC Managed Investments team in April 2007 from Placemark Investments, Inc., where he was responsible for overseeing the North American advisor sales team and marketing staff’s distribution efforts. Prior to that, Mr. Bayer was a partner and managing director at Meyerhoff Investment Holdings, where he built global distribution for their on- and off-shore hedge funds. He was also executive vice president and national sales manager at Oberon Financial Technology and was a director at Deutsche Bank Alex Brown.

Mr. Bayer earned a Bachelor of Science degree in Economics and Marketing and a Master of Business Administration in International Finance from Temple University. He is an investment advisory representative and has more than 20 years of experience successfully developing and marketing retail and institutional investment advisory products and services.