Kim Guimond Dellarocca is a Director for Pershing, a BNY Mellon company, where she is global head of Segment Marketing and Practice Management. In her role, Ms. Dellarocca is responsible for the strategic marketing and practice management plan development for Pershing’s broker-dealer, advisor and hedge fund business units. This includes the development marketing and practice management programs to help bring customers to Pershing, and help those already with Pershing to manage and grow their businesses more effectively.

Prior to joining Pershing in 2005, Ms. Dellarocca spent nearly 10 years at Fidelity Investments, where she managed segment marketing programs for the retail, 401(k) and RIA businesses. Prior to Fidelity, she held marketing positions at Standard & Poor’s and Thomson Financial Services. Ms. Dellarocca earned a Bachelor of Arts degree in Management from Emmanuel College and a Master of Business Administration degree from Boston University. She is currently a CFP candidate with Boston University. Ms. Dellarocca is matriculating in the Securities Industry Institute® program, sponsored by the Securities Industry and Financial Markets Association, at the Wharton School of the University of Pennsylvania.