James Seuffert is President and Chief Executive Officer of Lockwood Advisors, an affiliate of Pershing, a BNY Mellon company, and a Managing Director and a member of the Executive Committee for Pershing, a BNY Mellon company. He is responsible for providing investment advisory services to registered investment advisers and independent broker-dealer institutions. Mr. Seuffert is involved in all aspects of building the firm’s investment advisory services, including capital markets research, asset allocation, money manager research and portfolio construction strategies.

Mr. Seuffert is recognized as one of the primary contributors to the development of the fee-based consulting industry. He and his longtime colleague, Leonard A. Reinhart, founded the Lockwood family of companies in 1995. Lockwood was the first investment advisory firm specifically designed to provide a turnkey investment consulting platform to independent broker-dealers, consultants, investment advisers and financial planners. In 2003, Lockwood joined forces with Pershing to form one of the industry’s largest providers of managed account solutions to financial organizations and registered investment advisors.

Mr. Seuffert started his career in 1980 in E. F. Hutton’s Consulting Services division. During his 15-year tenure there, he helped inaugurate many innovative programs that made professional investment management consulting accessible to both individual and institutional investors. In 2005, the Money Management Institute honored Mr. Seuffert with a Pioneer Award in recognition of his significant contributions to the managed account industry during his 30-year career. He is co-Chairman of Lockwood’s Investment Advisory Committee and a member of Lockwood’s Investment Policy Committee. Mr. Seuffert earned a Bachelor of Science degree in Business and Finance from Mount St. Mary’s College.